Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Want the loading time to be longer so we can spend more time together :) Keep your email subject line short and attention-grabbing. Generating witty text... One Mississippi, two Mississippi… Not just a pretty interface