Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Keep your email subject line short and attention-grabbing. “Everything I have designed has a crisp professional look and feel. Love this service” - Cameron Don’t make ‘em yawn! Keep your emails exciting and brief. Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.