Don’t forget to add a short preview description to encourage people to click on your email. [insert fun loading text here] Is anyone even reading this? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Try different email subject line styles to find what gets the most opens. Keep an eye on your email open rate to analyze and improve performance! Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email.