Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. Generating witty text... Feel free to spin in your chair while you wait Don’t make ‘em yawn! Keep your emails exciting and brief. Try different email subject line styles to find what gets the most opens. Want the loading time to be longer so we can spend more time together :) Test, test, and test again! Make sure your email looks good on all devices before you send it out.