Test, test, and test again! Make sure your email looks good on all devices before you send it out. My day’s been ok, how’s yours? Want the loading time to be longer so we can spend more time together :) Try different email subject line styles to find what gets the most opens. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Not just a pretty interface Sit up straight.