A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Opening the door to unlimited creativity… Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out. Get creative with emojis in email subject lines to increase open rates!