Don’t forget to add a fun, relevant call-to-action button to your email. Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Opening the door to unlimited creativity… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight.